Thursday, January 12, 2012
Google Isolates Every Searcher Into Their Own Cell
Sent in by Twig (welcome back!).
This short presentation explains how the internet is being used not to link everyone together, but to isolate each person in their own worldview. The history of what you click decides what you see. The net is ruled by algorithms. We are being isolated, and our ability to think and join as one is being progressively removed.
As a Tap Blog person, for example, you will be fed a news feed which others don't see. When you try to engage non-Tap Blog readers in conversation and form a consensus together, you will find you have nothing in common. Our ability to form groups will be hamstrung, as common ground is progressively removed.
Now there's a challenge! By forming a group of writers who work the same Blog, as we do, we are overcoming the attempt to isolate each of us and keep us out of reach of the majority who still believe the media's output. The humans are fighting back.