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Sunday, March 17, 2013

Pepsi replaces sugar with mystery ingredient



So what exactly is this magic ingredient that will be appearing in a new version of Pepsi, and how is it made? Unfortunately, those questions are hard to answer. Senomyx... refers to them only as 'enhancers' or 'ingredients'... The products work by triggering receptors on the tongue and tricking your taste buds into sensing sweetness — or saltiness or coolness, in the case of the company's other programs...
So are Senomyx's covert ingredients safe? That, too, is anyone's guess... many of its enhancers have 'been granted'GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine. We don't know whether Senomyx did any testing since the company isn't required to submit anything to the FDA.14
There's no reason to think that Senomyx's products will cause harm, but until or unless Pepsi decides to share details about how exactly it's achieving a 60 percent reduction in sugar while keeping the taste the same, customers will be drinking their 'scientifically advantaged' sodas completely in the dark.”
The lack of labeling requirements is particularly troublesome and will probably become an issue in the future. Since these compounds (whatever they are) are used in such minute quantities, they don’t have to be listed on the label. They’ll simply fall under the generic category of artificial and/or natural flavors. What this means is that the product will appear to be much “healthier” than it might otherwise be, were a flavor enhancer not used.
According to a 2010 CBS report,15 Senomyx’s flavor enhancers were already being sold outside the US at that time. For example, Nestle was by 2010 using an MSG flavor enhancer in its Maggi brand soups, sauces, condiments and instant noodles, and Ajinomoto was also using a similar ingredient in products for the Chinese market. This means less of the artificial sweetener is needed to create the same sweet taste as before, but while one could argue that this is a good thing, I suspect we will ultimately learn that this flavor enhancement method has multiple unforeseen adverse consequences — metabolically, and biologically.

Consequences of Food Alteration are More the Rule than the Exception...

There are many reasons why you're better off choosing natural whole foods in lieu of processed alternatives, but one of the primary ones is that junk foods contain additives that increase your toxic load, which in turn may increase your tendency to develop cancer. As of yet, there is NO medical research to back up the assertion that manipulating your taste buds in the way Senomyx’ products do is safe and healthy in the long term. As an example, I would point to the evidence now available showing that one of the reasons why artificial sweeteners do not work as advertised is because the taste of sweet itself is tied into your metabolic functioning in a way that we still do not fully understand... As a result, artificially sweetened products, oftentimes boasting zero calories, actually result in greater weight gain than sweetened products when used “in the real world.”
It's easy to forget that the processed, pre-packaged foods and fast food restaurants of today are actually a radical change in terms of the history of food production. Much of what we eat today bears very little resemblance of real food. Many products are loaded with non-nutritive fillers — purposely designed to just “take up space” to make you think you’re getting more than you really are — along with any number of additives. Many additives have been shown to have harmful effects on mood, behavior, metabolic functioning and biochemistry.
Now, with the introduction of untested engineered flavor enhancers, you’re left wondering whether processed foods with “cleaner” labels really are safer and healthier or not... Remember, because Senomyx’ flavor enhancers are used in such low concentrations they are not required to undergo the FDA's usual safety approval process for food additives.
The disease trends we're now seeing are only going to get worse as much of the processed foods consumed today are not even food-based. Who knows what kind of genetic mutations and malfunctions we're creating for ourselves and future generations when a MAJORITY of our diet consists of highly processed and artificial foods that contain substances never before consumed by humans in all of history.
         www.mercola.com 


COMMENT -

Anyone remember the 'Pepsi Challenge' ?


http://www.youtube.com/watch?v=eiO_JES4yBY

They used to have these salespeople in our local shopping mall years ago.

The war between Coca-Cola and Pepsi still rages on today. Coca-Cola is not dissimilar to WD-40. Both are great at cleaning things and lubricating things (to give two examples). Would you drink WD-40 though?!? This is no joke. Look it up.

The thing is, both 'beverages' (as they like to call their products) are full of chemicals and other substances which are not good for one's health. 

The 'Sweeteners' just hide the deadly toxins that these soft-drinks contain. There's plenty of E numbers (E951 - Aspartame, being one) in there which they get away with hiding because of the small packaging and various other off-shoots of the 'law'. 



Chug said...
Spot on Tony,

Senomyx is a high tech research and development business that is "dedicated to finding new flavors to reduce sugars and reduce salt." But their focus is not on whole, organic fruits and vegetables, or grass-pastured meats, dairy and eggs. Senomyx develops patented flavor enhancers by using "proprietary taste receptor-based assay systems."

That's a testing system that provides scientists with biochemical responses and electronic readouts when a flavor ingredient interacts with their patented receptor, letting researchers know whether or not their flavor enhancer is effective. The receptors are made from HEK293 -- HEK stands for Human Embryonic Kidney cells, with 293 denoting that the HEK was from the 293rd experiment. HEK293 originally came from a healthy, electively aborted baby whose cells were then harvested and cloned.

http://www.youtube.com/watch?v=gKtDeKbaMcQ

http://www.cogforlife.org/
Anonymous said...
GOBAL Dietitians conference sponsored by Pepsi, McDonalds, Pfizer, nestle and more. PLEASE SHARE!

Congress of dietetics exposed
http://www.youtube.com/watch?v=42IhUlS7Sls
Anonymous said...
Pepsi drink dietitians of the new world order

http://planet.infowars.com/health/global-dietitians-of-the-new-world-order



13 comments:

Anonymous said...

Anyone remember the 'Pepsi Challenge' ?

http://www.youtube.com/watch?v=eiO_JES4yBY

They used to have these salespeople in our local shopping mall years ago.

The war between Coca-Cola and Pepsi still rages on today. Coca-Cola is not dissimilar to WD-40. Both are great at cleaning things and lubricating things (to give two examples). Would you drink WD-40 though?!? This is no joke. Look it up.

The thing is, both 'beverages' (as they like to call their products) are full of chemicals and other substances which are not good for one's health.

The 'Sweeteners' just hide the deadly toxins that these soft-drinks contain. There's plenty of E numbers (E951 - Aspartame, being one) in there which they get away with hiding because of the small packaging and various other off-shoots of the 'law'.

wasp said...

Hi Tap, Just a quick comment, Thank you Gordon I will read that link today today, & see what I can add to it Giving you full credit for finding it. It would appear that some Trols have slipped through the Net Tap. Annon. 6.50am is correct as I stated that The CONCORDAT between Germany & The Vatican is Still Operative. This was totally correct, there was a link contained within, which the Brain Dead Trolls were incapable of Finding, hence the inane rubbish that had nothing to do with the subject.
I hope The Troll is more successful at finding the Dentist than he is looking up information.

But Remember,Britain is it's self a Fiefdom of Rome, which I have previously given information on
COULD THIS BE DUE TO THE EFFECTS THAT FLUORIDE IS HAVING ON THE POPULATION, NOT BEING ABLE TO CONCENTRATE ON THE SUBJECT MATTER?
OR PERHAPS THE CONSUMPTION OF TOO MUCH COKE, & /OR PEPSI, STICK TO BEER & RED WINE MATE, MUCH SAFER, THERE IS A LOT OF DISINFORMATION REGARDING THESE.
WHY ARE THEY SO WORRIED, ABOUT PEOPLES HEALTH, IN CONSUMING THEM, WHEN THEY ARE ALLOWING ASPARTAME TO BE USED IN VIRTUALLY EVERYTHING?


REGARDS ....... WASP

Eric said...

Shh... the secret ingredient is probably aborted fetus, yum, yum!

http://www.naturalnews.com/035276_Pepsi_fetal_cells_business_operations.html

tony roma said...

we watched the charlton heston movie.
he said soylent green is people.
well pepsi and campbells and others are using

human embryonic fetal tissue from aborted babies and yet everyone still drinks no wonder we are breaking down turning into zombies.

Chug said...

Spot on Tony,

Senomyx is a high tech research and development business that is "dedicated to finding new flavors to reduce sugars and reduce salt." But their focus is not on whole, organic fruits and vegetables, or grass-pastured meats, dairy and eggs. Senomyx develops patented flavor enhancers by using "proprietary taste receptor-based assay systems."

That's a testing system that provides scientists with biochemical responses and electronic readouts when a flavor ingredient interacts with their patented receptor, letting researchers know whether or not their flavor enhancer is effective. The receptors are made from HEK293 -- HEK stands for Human Embryonic Kidney cells, with 293 denoting that the HEK was from the 293rd experiment. HEK293 originally came from a healthy, electively aborted baby whose cells were then harvested and cloned.

http://www.youtube.com/watch?v=gKtDeKbaMcQ

http://www.cogforlife.org/

Anonymous said...

GOBAL Dietitians conference sponsored by Pepsi, McDonalds, Pfizer, nestle and more. PLEASE SHARE!

Congress of dietetics exposed
http://www.youtube.com/watch?v=42IhUlS7Sls

Anonymous said...

Pepsi drink dietitians of the new world order

http://planet.infowars.com/health/global-dietitians-of-the-new-world-order

Anonymous said...

Boycott Pepsico - they use human fetal tissue in their taste receptor testing in the lab. They have a choice and continue to choose this barbaric method for R&D. Boycott Pepsico.

Anonymous said...

nano tech

ThomasT said...

Those who drink colored, sugared or chemicalized tap water don't care a hoot about their health. Each undividual has free choice. T

I drink Jiao Gulan and hibiscus tea as my choice. We cannot influence the those that are hooked on whatever 'taste'. And, don't expect the totally corrupt dieticians to advise against any commercial drink.

The reason many consume health-harming grains 6X daily, cut out health-giving saturated fats, stop supplementing, and count meaningless calories, is because igniorant mainstream journos simply parrot the misinfo from big food, big pharma, big medicine, and the controlled, misinforming dieticians.

Anonymous said...

These reptilian baby-eaters, seen underground @ Dulce and shape-shifting into satanic ritual sacrifices is EXTREMELY blasphemous to the Creator. Now you too can participate thanks to the cloning abilities they gave us. Hell, you might just as well wonder if the President and the 1st lady might just be Egyptian African clones. Lucifer and his sargeant-at-arms satan hates us all including the adoring Illuminati. We need to ignore them, stop their hidden control, recognize their existance and hindrance to us, and now rule and think Of, By, & For us Humans. We're so far into the 21st century that we'll be blown away at how fast mankind can utilize what was hidden - when the energy yoke comes off and when we develop super growing techniques with God's natural food without DNA change and get the poisons out of food, water, medicines, apparal, and bedding.

Anonymous said...

They had saccarine which they falsely led us to believe was "carcinogenic" but some still say it is harmless.

Then they came out with aspartame which was supposed to be "natural" but most certainly is not.

Aspartame is horrible (decomposes to methanol and formaldahyde) and people get fat from drinking beverages with it. Not to mention brain fog and a host of other maladies.

No doubt this new stuff will cause third arm syndrome or something.

Or, maybe it will be perfectly safe.

All you gotta do is let the sheeple beta test it for you and wait a while to see what it does. Won't take too long. If it's harmless then enjoy a calorie-free tasty beverage and raise a toast to SCIENCE, BITCH!

Anonymous said...


Good timing as CocaCola have just released news they are now to use Stevia in their drinks.

will this be good?

See:-

Introducing stevia sweetener - Coca-Cola
www.coca-cola.co.uk › Health
The European Commission's authorisation of the use of stevia sweetener for use in foods and beverages promises to offer people a wider choice of products to ...
Stevia - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Stevia
Jump to History and use‎: The Japanese have been using stevia in food products, soft drinks (including Coca Cola), and for table use. Japan currently ...
Will Stevia Help Coca-Cola Win Over The Health Conscious? -- Trefis
www.trefis.com/stock/ko/articles/...stevia...coca-cola.../2012-12-12
Dec 12, 2012 – Trefis Analysts estimate a price of $39.03 for Coca Cola's stock, about ... This implies that companies using stevia in their products do not need ...
Will Stevia Help Coca-Cola Win Over The Health Conscious?
www.nasdaq.com/.../will-stevia-help-cocacola-win-over-the-health-c...
Dec 13, 2012 – NASDAQ News: Will Stevia Help Coca-Cola Win Over The Health ... This implies that companies using stevia in their products do not need to ...

HETT